Crosstech Marketing
Digital Marketing
Audit & Strategy
CrossPoint Marketing audits evaluate the nature and utility of your existing digital presence.
CrossPoint Marketing audits evaluate the nature and utility of your existing digital presence on a standalone and competitive basis. We assess the effectiveness of internal organizational structures and policies pertaining to the management of social media by your company and individual business units, and by evaluating how the external market is impacting your business as well as your competitors’.
We start with a kickoff meeting that includes all relevant business units (Markcoms, sales, PR, HR, IT, legal, product, other) and work with each to get as much information from you as we need, supplementing what we learn from you with our own market research.
The audit also provides recommendations for organizational best practices that will scale with your business objectives.
The audit contains an in-depth evaluation of the following six areas:
Brand Sentiment
Measure and understand the sentiment around your brand and that of your competitors across the digital channel, broken down by social platforms, blogs and relevant online communities
Social Media Platforms
Increased leads by 600%
45.000+ Likes
understand your presence and that of your competition and customers across the major social media platforms
Management Structure
Review your management of social media relative to your business objectives, including staffing, processes and social media corporate policies and procedures
Online Community
Assess the prevalence and construct of blogs and other company or employee-run forums or groups versus other relevant communities
Virtual PRODUCTS and Marketing Tools (VPMTs)
review the completeness and utility of online educational and promotional tools and content, including video, podcasts, webinars, e-newsletters and other e-tools
Just in Time Service Solutions (JITSSO)
assess the ability of your company to provide real time responses to relevant online activity to acquire, retain and service customers and leverage opportunities to enhance your brand, and customer and supplier relationships
CrossPoint Marketing audits evaluate the nature and utility of your existing digital presence on a standalone and competitive basis. We assess the effectiveness of internal organizational structures and policies pertaining to the management of social media by your company and individual business units, and by evaluating how the external market is impacting your business as well as your competitors’.
We start with a kickoff meeting that includes all relevant business units (Markcoms, sales, PR, HR, IT, legal, product, other) and work with each to get as much information from you as we need, supplementing what we learn from you with our own market research.
The audit also provides recommendations for organizational best practices that will scale with your business objectives.
The audit contains an in-depth evaluation of the following six areas: