Influencer Outreach
Influencer Outreach
Opportunity to reach a larger general audience.
Product Launches
The digital channel presents the opportunity to reach a larger general audience and to hyper segment your target market within this audience. It is important to understand where the segments of your market are spending time online, and who are the leaders of these relevant communities.
Promotions, and Capital Campaigns
We use our proprietary methodology to target influencers to generate awareness, product test, drive sales and grow brand. Our outreach grows your reach by engaging these leaders, generating their interest in writing, tweeting, blogging or otherwise mentioning your product, service, campaign or company to their communities. The impact of these mentions is exponential, as the sentiments are then passed on by community members to their various networks.
We leverage our social and digital marketing expertise to promote and implement your product launches, capital campaigns and other events on a one-off or recurring basis. We create the digital trigger site for any on- or offline call to action, tracking all users as they are collected and transitioned through the various stages of the sales funnel. We are able to create awareness, drive visitors, fill the sales funnel, and raise funds for charitable causes and not-for-profit partners.
We have a methodology to find and engage influencers relevant to your business, product or service by using a protocol appropriate to their communities. Our process involves listening to your objectives, designing the outreach, implementing the program, engaging with the targeting influencers and providing you with regular reports on progress and success.
We send our bloggers content regularly and have a symbiotic relationship with them. We provide them with a variety of content to blog about, while they create a substantial buzz surrounding the events and topics that we give them. The NML program is tested and effective: generating awareness, communicating with customers and partners, and engaging with them in a personal manner to deepen these relationships. This drives sales leads directly. Outreach may take place around a product launch, as part of a marketing or branding campaign, or for customer acquisition and service efforts.
In addition to your specific target market, your reach is often wider than you might expect given the effects of the discussions taking place. NML’s digital engagement strategies can predominantly drive the nature of this coverage, leading to greater on- and offline coverage and awareness.